cpm

Business

Mastering CPM Marketing Strategies

CPM marketing, also known as cost-per-mille or cost-per-thousand-impressions, is a digital advertising model that is widely used by marketers today. Unlike other pricing models such as cost per click (CPC) or cost per action (CPA), CPM focuses on the number of impressions an advertisement receives rather than actual clicks or interactions. Understanding CPM marketing goes beyond simply paying for ad…